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2016 EFMD Case Writing Competition Supported by The Case Centre

Dear faculty members and students,

European Foundation for Management Development (EFMD) is organizing "2016 EFMD Case Writing Competition". For the last thirty years, EFMD has been organising its yearly case writing competition. With a wide selection of categories that focus on specific issues, as well as specific regions of the world, the aim of the EFMD case competition is to encourage and support the writing and creation of new and innovative case material.

We encourage you all to participate in this. Key details are stated below for your ready reference.

In case of any concern, please feel free to contact me.

Kind regards,


- Applicants can apply individually or as a team
- Applicants must represent a school or an institution - Independent applicants cannot submit a case
- Applicants may enter the category of their choice except the one for which their institution is the sponsor
- Judges may submit a case in any category of their choice except the one in which they are a judge and/or in which their institution is a sponsor
- Judges will not be allowed to participate in the selection of prize winners in categories in which they themselves have submitted a case
- Recipients of awards should be prepared to make a short presentation of their case at the Case Prize Awarding Ceremony at the EFMD Annual Conference to be held in June 2017

Submission Requirements:
The case studies and associated material must:
- be presented in English and include an executive summary and teaching notes, with the exception of the corporate track for which teaching notes are welcomed but not compulsory;
- be anonymous (Anonymous means that nowhere in any of the documents submitted should your name nor the name of your institution be mentioned - No logo etc...).
- deal with real enterprises and/or organisations (company release form to be submitted if applicable);
- If your case has been published, please be aware that EFMD can only accept cases published after January 1st 2015;
- THERE IS NO LIMIT ON THE LENGTH OF THE CASES (we encourage innovativeness; limiting the number of words would affect it)
- The case must not have been entered in previous EFMD case competitions

Copyright ownership will remain with the author. Multi-media presentation of cases is acceptable.

Cases that do not meet these conditions will be excluded from the competition.

The case submitted shall fall in one of the following categories:
- Urban Transition Challenges
- Sustainable Production Systems
- Integrating the Innovation Pipelines
- Corporate Social Responsibility
- Entrepreneurship
- Family Business
- Finance and Banking
- Supply Chain Management
- Emerging Chinese Global Competitors
- Euro-Mediterranean Managerial Practices and Issues
- African Business Cases
- Indian Management Issues and Opportunities
- Responsible Leadership
- Inclusive Business Models
- Latin American Business Cases
- MENA Business Cases
- Bringing Technology to Market

For details on any individual category, please see the link:

Evaluation Criteria:
The jury will apply the following evaluation criteria:
- Content: The relevance of the topic; the ability to create a strong and interesting learning experience by including contentious issues and multiple perspectives; case authors are expected to take a critical perspective on the different dimensions of the subject of investigation
- Form: The style of writing; quality of the presentation; clarity of data; a good balance between a well told story and sufficient data through the use of annexes or industry notes; reasonable length (in event of too much information a split between case A and B should be considered)
- The Teaching Notes: The teaching notes, which must accompany each submission*, should include as a minimum the following issues: an introduction to the programme on which the case is used and to the background of students who will use the case; pedagogical objectives of the case; possible questions for class discussion; any other comments that might be of assistance.
- Innovation: ideas concerning the whole concept of the case and which should improve teaching and student engagement.

Please note that the EFMD case jury will put a strong emphasis on the quality of the teaching note as well as on original fieldwork in making its judgment.

Judging Criteria:
- Case Quality accounts for 50% of overall weighting. This is judged on the basis of ability to satisfy the educational objectives and student expectations; the correctness of the research and data; the manner of presentation of the data; the writing style, the useful life of the case, versatility of usage; the summary of the case, abstract.
- The Teaching Notes account for 30% of overall weighting. These are judged on the basis of immediate issues, underlying issues, key points or highlights; indication of level of analysis (graduate, undergraduate, executive,...); suggested student assignment; suggested additional readings or references; possible discussion questions; potential uses of the case (marketing, strategy,...); analysis; suggested teaching approach; computer support; audio-visual support; proposed session plan.
- Innovation accounts for 20% of overall weighting. The judges are seeking innovative materials, not necessarily presentation of the case, but new concepts and learning.

- The total award prize per category is £2,000.
- The executive summary of the winning cases will be posted on the EFMD website.
- A digest of the winning cases (the executive summary submitted by the author) may be published in a limited selection of international newspapers, in accordance with the agreements between those newspapers and EFMD.
- All authors will be encouraged to register with The Case Centre

Important Dates:
Case submission deadline: October 17, 2016

Case Submission:
Please fill in the submission form and attach the required documents at the link: http://www.efmd.org/index.php?option=com_rsform&formId=159

Every case entered must be submitted via the website link given above. (Any reference to the author and/or his institution anywhere in the text must be removed).

List of Documents to be Submitted:
- Executive Summary highlighting the issues in the situation and the nature of the available data
- Case
- Teaching Notes including clear identification of the concepts that the case is aiming to teach (see before) * (with the exception of cases submitted in the corporate track for which teaching notes are not compulsory)
- Case Release Form/Company Release Form:
If you are using already published data from the company you are basing your case on, then your case does not require a Case Release Form/Company Release Form - you will then be asked for the reason when submitting your case. However, if you are using unpublished data from the company, you must submit a Case Release Form/Company Release Form, i.e. a response from the company giving permission for the case to be used. Please adapt these for your own purposes if necessary.